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ISM Sales vs Marketing

Thursday, 23rd May 2019

Join us for this interactive and lively debate led by a panel of senior sales and marketing professionals from around the region.


Jessica Williams, Founder, JustWilliams

Jessica focuses on the key issue many businesses face, of how to increase sales consistently and effectively. She has worked in the sales industry for over 12 years, across a broad range of sectors, advising, managing and growing organisations through effectively implementing a structured sales strategy and developing relationships for long term growth. Through working with businesses to achieve enhanced lead generation, understanding the barriers and addressing the impact of current sales performance against targeted growth, she is able to review your current strategy and offer advice and guidance for the coming financial year ahead.

Erika Marshall, Marketing & Communications Manager, Nifco UK

Erika is a fully qualified marketing professional with more than 10 years experience of in her discipline across industrial, manufacturing and engineering sectors. She has a passion for branding and publicity but also loves to understand the mechanics of how stuff works which is what brought her to Nifco after keeping an eye on the company for a number of years. Erika enjoys being happy and meeting people a great combination for someone in communications.

Aimee Muirhead, Client Partnership Director, Narrative Communications

Aimee specialises in marketing strategy, planning and evaluation with a decade of experience working across a variety of sectors including not-for-profit, higher education, utilities, professional services and hospitality. Accredited and qualified by the Chartered Institute of Marketing, the Digital Marketing Institute and Google Squared, Aimee has an excellent grounding in theory across the marketing mix complemented by the implementation of up-to-date tools and evaluation methods for Narratives clients. She believes that marketing should be planned with science, implemented with creativity and analysed with maths! Miss one, and you could miss a lot!

Colin Bell, Business Growth Director, The North East LEP

Colin Bell holds an MSc in Small Business Development from Teesside University. Following an MBO in 2009 Colin was a director and owner of business growth and business improvement software business, Winning Moves Ltd, where he was instrumental in growing the business by over 400% in three years. This included the development and delivery of business growth programmes such as Growth Accelerator, Great200Leaders, the Masters level and accredited Winning Leaders Academy and Optimising Business Technology.