CLUB EVENT

Marketing - The Art of Pre-eminence

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EVENT DETAILS

Venue: The Wynyard Rooms, Wynyard Park House, Billingham, TS22 5TB Date: Thursday, 27th June 2013 Time: 6.00pm - 8.30pm
Marketing - The Art of Pre-eminence

Teesvalley Business Club presents 

The Art of Pre-eminence

How much business do you want and are you really ready for it?

Presented by Haani Ul Hasnain, Chief Inspiration Engineer of Harmonised World. To find out more about Haani click here

This event is for leaders, business owners, directors, executives, anyone who is in a position of leadership and directing the activities of a business or organisation.

Book early to be part of a fun, light hearted 60 minutes of thought provoking business focus, delivered in an entertaining and educational format. Power packed with innovative ideas to act as action catalysts to get clear about your objectives in line with the new world of client needs and communication.

What’s in it for me?

  • Develop and sharpen your business acumen by challenging your existing methods of business
  • Learn how to increase your leadership efficiency and effectiveness
  • Refresh and re-energise existing knowledge in your business purpose and processes
  • Engage and connect with your Tees Valley business peer group

“Art of what?”

What’s it all about… Depending on where you live and what you do during the day, you may be subjected to 300 - 8000 adverts/logos/brands within a 10-14hr period. With all this market place noise, your message and its deployment strategy in line with the business goals is ever critical.

Today countless innovative business models are emerging. Entirely new industries are forming as old ones crumble. Upstarts are challenging the old guard, some of whom are struggling feverishly to reinvent themselves.

The mission is made harder if you or your team are a bottleneck to productivity and urgency, not up to the standard the client expects. Your people are your brand. Leadership cannot be a onetime thing, it is about relentless focus to bring out the best in yourself and others towards the strategic goals of the business.

Standing in the queue of a restaurant, supermarket, waiting in the lobby of your office, your stakeholders are assessing you and letting everyone know about it via the well-known channels of social communication.

The end result of marketing should be business growth and development. Getting sales is often not the problem, the real issue starts when the order is accepted and the business/ organisation’s wheels are set into motion to deliver and service the client.

Oxford Dictionary Definition - ‘Art’ ‘Of’ ‘Pre-eminence’

  • ‘Art’; the expression or application of human creative skill and imagination
  • ‘Of’; expressing the relationship between a part and a whole
  • ‘Pre-eminence’; the fact of surpassing all others; superiority

Core Business Topics for this Event:-

  • Marketing - Branding through your Value Proposition
  • Leadership – Your Style and How It Prevents Others from Performing
  • Identity – People Products Service Standards

Our second presentation is by John Bickerstaff of Cleveland Police - "The Security Issues around Marketing and Beyond" where he will give a brief overview of the security implications around marketing, explaining the work that they do and how they can help businesses in the future.

There are limited places for this event so early booking is recommended.

Running order for the evening is as follows:

6.00pm A light supper will be served
6.30pm Welcome and introduction from TVBC Chair
6:35pm Presentation from John Bickerstaff on Security Issues Around Marketing
6:45pm Presentation from Haani UI Hasnain on the Art of Pre-eminence
7.45pm Business Card Exchange
8.00pm Networking
8.30pm Close

For directions use the link below
http://www.wynyardpark.com/location/

Attendance to this event is without charge for members and eligible guests*. Please bring plenty of business cards.

*Guests are welcome to attend one meeting before making a commitment to join the club

PRESENTERS

SHOW NOTES

Please check back after the event to view any show notes...

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If you would like to become a member simply click the join button below. If you haven’t already attended one of our events, and would like to experience the benefits of club membership for yourself firsthand before you join, you can come along to one of our events as a guest. If you would like to do this please visit our events page, select the event you would like to attend, and complete your registration details in the box at the bottom of the page. Please note that guest places at each event are limited and available on a first served basis.

 

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