Middlesbrough Council appoints Town Centre Manager

February 22nd 2018

Michelle McPhee, a familiar face to many who work and do business in Middlesbrough and the Tees Valley, has been appointed Town Centre Manager at Middlesbrough Council.

Michelle has 18 years experience within regeneration at the Council and has spearheaded many of the business support and economic regeneration initiatives that have helped to protect and develop a bustling and successful town centre.

Key achievements include the hugely successful transformation of Baker and Bedford Streets, the development of Orange Pip Market and the arrival of Bistrot Pierre.

Michelle is also leading the projects to develop Grade A office space in Centre Square and create a city centre Media and Innovation Village.

In her new role she will lead on the strategic development and operational management of the town centre, coordinating the Council's resources and ensuring a dynamic approach that supports stakeholders, investors and entrepreneurs.

Over the coming months, Michelle will work with a range of partners to further cement Middlesbrough's status as the place for shopping, working, urban living and business.

The focus will also be on re-balancing the city centre economy, enhancing the visitor experience and growing the city centre customer base.

She will also work closely with the Council's events and culture teams on the delivery of events programmes that boost visitor numbers and income generation and create jobs.

Michelle said: "I've been proud to play a part in Middlesbrough's growth over the last few years, and this new role is a chance to help build a truly unique brand and identity.

"Middlesbrough is a fantastic place with a rich heritage and the ambition and vision to create an exciting and prosperous future for itself.

"We're already hard at work making that vision a reality, and I've been enormously encouraged by the enthusiasm and commitment of businesses, retailers and partners in the public and private sectors."