NEL-Backed Climb & Conquer Hits £1m Turnover

November 25th 2025

Performance marketing agency Climb & Conquer has achieved a major growth milestone, from doubling its turnover in the 12 months following investment from NEL, to hitting turnovers exceeding £1 million. The agency’s impressive expansion reflects its continued success in delivering high-performance SEO and digital marketing solutions and strengthening its presence across the UK.

The investment has enabled Climb & Conquer to recruit more than 15 new team members nationwide, upgrade IT infrastructure and office furnishings, and relocate to a dedicated, purpose-built office in Thornaby. With further recruitment planned over the next two years, the agency is focused on scaling its operations, enhancing client service capacity, and maintaining its strong growth trajectory.

Originally founded as a freelance SEO business in 2021 by Shane Parkins, Climb & Conquer, has grown into a leading digital agency with a strong workforce and award-winning results. Operating from its new headquarters, the company has achieved consistent triple-digit annual growth. With plans to expand further in the coming months, Climb & Conquer continues to help businesses across the region turn online potential into measurable success.

The investment was led by Investment Executive Jonathan Armitage and Shane commented on his experience of working with NEL Fund Managers: “The NEL experience has been nothing short of fantastic; the team helped me to understand my business numbers better, supported my business plan and helped unlock our growth that has set me up with solid foundations - I had a great experience with everyone I dealt with.”

Mark Wharton, Senior Portfolio Executive at NEL Fund Managers, added: “It’s fantastic to see Climb & Conquer reach such remarkable growth milestones since our investment. Shane and his team have driven the business forward with real vision and commitment, and their success is a testament to the strength and ambition of everyone involved”

The success of Climb & Conquer and the overall positive performance across NEL’s investee portfolio reflects the strength of their wider support model. Their dedicated Portfolio Team works closely with every business following investment, helping management teams navigate growth challenges, create value, and build long-term resilience.

For more information about NEL, please visit www.nel.co.uk or contact the Investment Team on 0345 369 7007.